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| 1 | + | Qualtrics is known for its "request a quote" pricing model, meaning most of its costs are not listed publicly. | |
| 2 | + | However, for 2026, there are several standardized entry points and industry benchmarks that give a clear picture of what to expect. | |
| 3 | + | ||
| 4 | + | Pricing is generally divided into three categories: a restricted free version, a self-service "Small Business" plan, and custom enterprise contracts. | |
| 5 | + | ||
| 6 | + | 1. The Free Account | |
| 7 | + | ||
| 8 | + | Qualtrics offers a "Free Survey Maker" intended for students or individuals with very basic needs. | |
| 9 | + | ||
| 10 | + | Cost: $0 | |
| 11 | + | ||
| 12 | + | Limits: 3 active surveys at a time, 30 questions per survey, and a lifetime limit of 500 total responses. | |
| 13 | + | ||
| 14 | + | Features: Access to 8 basic question types and 50+ templates. It lacks advanced logic, data export via API, and branding customization. | |
| 15 | + | ||
| 16 | + | 2. Small Business Plan (Strategic Research) | |
| 17 | + | ||
| 18 | + | For individuals and small teams who need more than the free version but aren't ready for a full enterprise contract, Qualtrics offers a "buy online" option. | |
| 19 | + | ||
| 20 | + | Cost: $420/month (billed annually at $5,040/year). | |
| 21 | + | ||
| 22 | + | Capacity: 1,000 responses per year (shared across all users). | |
| 23 | + | ||
| 24 | + | Features: Unlimited surveys and questions, advanced analysis tools (Text iQ, Stats iQ), and basic dashboards. | |
| 25 | + | ||
| 26 | + | 3. Enterprise & Core XM Pricing | |
| 27 | + | ||
| 28 | + | The majority of Qualtrics customers fall into this category. Pricing is highly modular and depends on the specific product (CustomerXM, EmployeeXM, or Strategy & Research). | |
| 29 | + | ||
| 30 | + | Median Annual Cost: Between $25,000 and $30,000 per year for mid-sized organizations. | |
| 31 | + | ||
| 32 | + | Per-User Cost: Often ranges from $1,500 to $5,000 per user/seat annually. | |
| 33 | + | ||
| 34 | + | High-End Enterprise: Large corporations with high response volumes or complex HR needs often pay $100,000+ per year. | |
| 35 | + | ||
| 36 | + | Key Factors That Influence Your Price | |
| 37 | + | ||
| 38 | + | Because Qualtrics uses a modular system, your final quote will be based on: | |
| 39 | + | ||
| 40 | + | Response Volume: The number of completed surveys you expect per year. | |
| 41 | + | ||
| 42 | + | Employee Count: For Employee Experience (EX) modules, pricing is almost always based on total headcount. | |
| 43 | + | ||
| 44 | + | Add-on Modules: Specialized tools like "XM Directory" (for managing contact lists) or advanced offline apps add significant costs. | |
| 45 | + | ||
| 46 | + | Integrations: Connecting Qualtrics to Salesforce, HubSpot, or Slack often requires a higher tier or additional fees. | |
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